Eton shirts are well known all over the world because of its high quality and unique design. Designing their own fabrics gives them the edge. The fabrics come from the finest yarns available, admired by many because of the outstanding look and performance.

Eton Black and White Check

Black and White Check

Eton Blue and Grey Check

Blue and Grey Check

At Eton, they are proud of our heritage which dates back to the year 1928 when Annie and David Pettersson started a new business making fine shirts. Ever since, quality and attention to detail has been the heart of everything they do. They strongly believe that genuine craftsmanship combined with cutting edge weaving technology and a unique finishing process is our key to success. Over the years, they have been able to grow from a small two-person operation in Gånghester, Sweden, to a company known worldwide for our superior quality.

Eton Lilac Shirt


Business shirts form the centerpiece of Eton’s shirt collections. In addition to a wide variety of exciting patterns and colours, the Red Ribbon shirt also features careful detailing sure to catch the eye. Artisanal tailoring available in three body shapes together with a number of cuffs and collars ensures an impeccable fit. Moreover, thanks to a special spinning, weaving and finishing process, and the fact that we only use the highest quality cotton, Eton guarantee our Red Ribbon shirts will look great all day.

Eton Navy Blue

Navy Blue



Eton Sky Blue White Cuff

Sky Blue White Cuff